The Purpose of The Alliance 
To provide ongoing support to women in the coaching profession through career development programs as well as to increase the number of women coaches at all levels in all sports.

We aim to be a strong advocate for equal opportunities for all women in athletics regardless of age, race, color, disability, national origin, sexual orientation, gender identity, creed or religion.

Goals of The Alliance
The over-arching goal is to improve the landscape for women coaches.  

• Inspire, support, and motivate women coaches to stay in the coaching profession through regional and national educational programs and networking opportunities.
• Provide a network and support system for women coaches via positive role models and mentoring initiatives.
• Develop and implement strategies to assist women coaches in their professional advancement.
• Provide a respected forum for a united voice for women coaches to address coaching/athletics issues on a national level.
• Be a resource for women candidates in the coaching job market and those seeking to hire coaches.
• Be strong advocates for gender equity and inclusion.
• Promote a high standard of excellence in the coaching profession. 
• Develop a strong code of ethics for the members and encourage adherence to it.
• Increase diversity and the number of women in the coaching profession.
• Develop a system of recognition and awards that are based on character attributes beyond win-loss records.
• Ensure the implementation of basic core values into the behavior of coaches & student-athletes.
• Collaborate with other coaches associations to best meet the overall needs of women coaches.
• Encourage female students to consider coaching as a profession through career development programs and networking opportunities.

• A network and support system for women coaches from all sports at all levels, including college, high school and club programs. This network is designed to support women coaches at various phases of their careers: Head coaches, assistant coaches, students and others exploring how to become a coach.
• Access to Alliance educational programs, resources and initiatives with unique emphasis on coaching skills beyond the x’s and o’s.
• The opportunity to stay connected, informed and inspired with access to Alliance website that provides inspirational videos, coaching ideas, articles and news shared by Alliance members.

Also on the Alliance web site:
- Resources: Advocacy, Title IX, plus coaching strategies, team building ideas and lots of audio, visual and print media
- Career Opportunities: Post a Job – Find a Job
- Membership Roster
- Calendar of Events and Programs
- Links to The Alliance communication sites such as Facebook, LinkedIn and Twitter

• Timely updates on items of interest to women coaches.
• Mentoring opportunities.
• Discounted registrations to The Alliance Regional Seminars, National Convention and all Alliance professional development programs. The Alliance programs provide the unique opportunity to network and share ideas with women coaches from ALL sports, divisions and levels.
• Opportunity to serve on the Alliance committees and Board of Coaches.
• National Awards and recognition that are based on character attributes beyond win-loss records.